German Drug Advertising Law
Advertising for any product that claims to identify, cure or ease any illness is subject to the German Drug Advertising Law. It protects the health of individual consumers as well as the health of the general public, since the law places a premium on both infringements of the German Drug Advertising Law are considered inherently immoral.
Preventative advice is vital to avoid legal disputes involving the German Drug Advertising Law. Advertising investments should pay off in the market, not disappear due to attacks from your competitors. Simultaneously, it is imperative to prevent your competitors from disturbing your market position through unfair trade practices.
We can show you strategies to optimize the lawful marketing of your health products, or review your current strategies.